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Alflorex wins Best Digestive National IPN Award 


Alflorex® wins top prize ahead of all competition at OTC Awards

The OTC & Product Retail Awards are the only industry awards, specifically recognising and showcasing the leading manufacturers, companies and their products within the OTC market.

They provide the platform from which product innovation, marketing, training and education and value to customer is celebrated and highlighted.

Research has shown that the OTC sector within Ireland continues to innovate. With more and more consumers focusing on the buzz word of the moment – that of ‘self care’ – the over-the-counter market is indeed the jewel in the crown of Ireland’s community pharmacy sector.

With a greater emphasis being placed on self-care and self-medication, so is the emphasis placed on consumers and patients to ensure they select products that are safe and effective for their needs.

The judging panel  comprises of Ireland’s leading pharmacy professionals from multiple and independent pharmacies, as well as pharmacy buying and symbol groups.

Alflorex won the main prize ahead of Nexium Control,
Bio-Kult Boosted and Gaviscon.




Pharmacist Panel of Judges Comments:

  • 'This is a superb product, repeat custom month after month'.
  • 'It is very reassuring to see consultant recommendations coming through on patient prescriptions. Although the price point is on the upper end, customers consider it value for money because it works!'
  • 'A very good long term use product with the clinical trials behind them'
  • 'It would be the top product we recommend, especially for digestive issues but customers are now starting to ask for it themselves more often.'
  • 'Alflorex is a consistent high performer in terms of sales and customer satisfaction and response in my experience. Peer reviewed evidence based effectiveness can be hard to come by in the supplement category so this is very beneficial. Similarly, being stored at room temperature is a major benefit for customer & pharmacy compared to competitors.'
  • 'This product performs very well in our pharmacies despite the high cost of the product. Customers recognise the brand and will ask for it.'