The OTC & Product Retail Awards are the only industry awards, specifically recognising and showcasing the leading manufacturers, companies and their products within the OTC market.
They provide the platform from which product innovation, marketing, training and education and value to customer is celebrated and highlighted.
Research has shown that the OTC sector within Ireland continues to innovate. With more and more consumers focusing on the buzz word of the moment – that of ‘self care’ – the over-the-counter market is indeed the jewel in the crown of Ireland’s community pharmacy sector.
With a greater emphasis being placed on self-care and self-medication, so is the emphasis placed on consumers and patients to ensure they select products that are safe and effective for their needs.
The judging panel comprises of Ireland’s leading pharmacy professionals from multiple and independent pharmacies, as well as pharmacy buying and symbol groups.
Alflorex won the main prize ahead of Nexium Control,
Bio-Kult Boosted and Gaviscon.